Healthy, Happy People = Healthy, Happy Company: Foot Levelers Shares Its Message of Health with Roanoke Valley Leaders

Wow! What a week for Foot Levelers!

LRV talk

In addition to kicking off our exciting new partnership with Roanoke Fire-EMS, Elizabeth and Mary of Team Foot Levelers took our message of “healthy people = healthy company” on the road, speaking to the fine folks of Leadership Roanoke Valley Class of 2017 (LRV) on Wednesday.

LRV is an interactive 10-month program that unites movers-and-shakers from every sector of the workforce to develop leadership skills and discuss how to make Southwest Virginia a better, smarter, more innovative (and more fun!) place to live, work, and play.

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Elizabeth spoke about how Foot Levelers’ innovative, homegrown Workout for Payout program keeps our employees healthy and happy and our company strong. You can check out a recent WSLS Channel 10 story about Workout for Payout, the Foot Levelers Blue Ridge Marathon, and our star employee/hometown- basketball-hero-to-boot Abby Oliver here.

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Thanks to Leadership Roanoke Valley for making us a part of your big day!

Supporting Those ‘Who Risk Their Lives to Keep Us Safe’

Team Foot Levelers was honored to kick off an unprecedented partnership with the brave men and women of Roanoke Fire-EMS this week, our hometown’s first responders. One-hundred and sixty-five of the Star City’s finest will be product-testing a new Foot Levelers orthotic top cover, designed for the toughest jobs and lifestyles!

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The Roanoke Press Corps was also out in force to help share the news with our community. Check out some of their recent stories:

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“Roanoke Fire-EMS is excited to partner with Foot Levelers on this exciting opportunity,” said Roanoke Fire-EMS Chief David Hoback. “We can’t wait to see how these custom products will benefit our firefighters.”

“Every new Foot Levelers product and product element must go through an intensive series of tests,” said Steve Stone, Foot Levelers Senior Vice President… “There aren’t many folks who work in tougher environments or who are harder on their feet and bodies than first responders; plus, as a company, we’re always looking for ways to give back…What better way than to support the selfless men and women who are out there every day risking their lives to keep us safe?”

Good news for our firefighters, who frequently suffer from back pain: a major clinical trial to be published in The Archives of Physical Medicine and Rehabilitation conclusively shows that Low Back Pain improves with Foot Levelers custom orthotics. We’ll be sharing more on this exciting development soon!

Foot Levelers Blue Ridge Marathon: The Results are In!

The results are in!

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America’s Toughest Road Marathon just keeps getting bigger, with 2,507 registered runners–an 11% increase over last year; 600 volunteers, a brand new (official) double marathon, 10 non-profit race beneficiaries, plus runners hailing from 43 states and nine countries.

Even though warnings of severe weather forced organizers to cancel the event about five hours in, reviews were glowing (thanks, folks!).

Runner Elizabeth R. Bain of California said this about the race in The Roanoke Times: “What really made this course shine (besides the gorgeous views from the tops of the mountains)? YOU, Roanoke! From the volunteers handing out bibs and shirts at packet pick-up, to the mimosa ‘aid station,’ to the guy driving the bus where I took my DNF [did not finish], everyone was so kind and friendly! Even though I’m a slow, back-of-the-pack runner, every aid station had cheers and cowbells and plenty of aid station supplies for me.”

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Foot Levelers booth at the Marathon Expo Friday before the race

 

We’re proud to support this incredible event every year, and congratulate all who dared to run America’s Toughest Road Marathon. An extra loud shout-out goes to our employees who got up at the crack of dawn to participate as runners or volunteer at the Star aid station!

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It takes a village to host a marathon (Foot Levelers peeps in yellow giving out water, snacks, cheers and high fives to runners at the Star Aid Station)

 

Numbers about the economic impact should be out soon. Last year, the marathon generated more than $592,000, and over the past seven years, the it’s added more than $3.2 million to the local economy.

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Our man Barto (center, in black) chugging up Mill Mountain along with other runners. Credit: The Roanoke Times.

Congratulations runners, thank you volunteers, and kudos to organizers from the Roanoke Regional Partnership for another world-class event!

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Tammy and her daughter after the event

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Some of our employee runners ready for the race: L-R, Barto, Scott, Tyler, Mike and Wayne

New Shoes, New Flip-Flops, New Ways to Save This Spring!

DOCS: Our 65th Year celebration continues! Call 800.553.4860 to learn more about our NEW fabulous orthotic footwear plus NEW fabulous ways to save!

Patients: Visit Your chiropractor or call us at 800.553.4860 to find one near you!

Docs: May is a great time to make sure your patients have the footwear they need for spring and summer, and Foot Levelers is here to help with even more additions to our already extensive Shoethotic® and custom orthotic flip-flop collections. Plus, big savings in May with code STEP20—call 800.553.4860 to take advantage today!

Get to know our brand new custom orthotic footwear styles below

Marus

  • New Clarks Marus Edge Shoethotics: Casual styling meets sporty versatility in the new Clarks Marus Edge for men. This trendy lace-up evokes a boat shoe vibe, with a breathable textile upper and soft lining that offer instant comfort—no break-in required. A high-rebound, lightweight outsole offers limitless flexibility, perfect for spring and summer lounging and outdoor enjoyment. Mention SAVE20 and save on these brand new beauties today!

Catamaran

  • New Women’s Catamaran® Custom Orthotic Flip-flops: It’s time for her to take the helm with the new Catamaran custom orthotic flip-flop for women. On the boat, at the beach, at the barbecue—wherever your patient’s journey takes her, the unbeatable comfort and durability of Catamaran custom orthotic flip-flops are hers to command. The Catamaran for women features 3 Arch Advantage, a soft leather top cover and strap, and a shock-absorbent mid-layer. (Interested in the men’s Catamaran? Check it out here!) Use code STEP20 to set sail with a pair today!

Foot Levelers Shoethotics®, Sandalthotics® and custom orthotic flip-flops are the world’s healthiest footwear, because they’re fitted with your patient’s custom-made, individually designed orthotic. Foot Levelers custom orthotic footwear takes the guesswork out of choosing footwear that’s actually good you, plus the shoe-orthotic combo often costs less than purchasing these wellness products separately.

Remember, Docs! Use STEP20 to save on ALL custom orthotic footwear—including our newest custom orthotic footwear styles! With code STEP20, your patients can go from work to play with a firm foundation all year long. Call Foot Levelers today to put some spring in your patient’s step and to take advantage of STEP20!

Docs: Enter to Win An Eno Double Deluxe Hammock + Osprey STRATOS 24 Backpack! (+ Last Chance to SHINDIG with Us!)

The SHINDIG continues for 7 more days ONLY with UNLIMITED chances to win this week’s amazing prize package: An Eno Double Deluxe Hammock + Osprey STRATOS 24 Backpack!  stratos24_side_beetred

  • Every use of code SHINDIG = BIG SAVINGS + chances to win our Outdoor Adventurer prize package
  • The more you SHINDIG, the more you save + the greater your chances of winning! (Today through April 30th ONLY!!)

SHINDIG is a win-win-win. Part of Foot Levelers’ ongoing 65th year anniversary celebration, the savings docs receive with code SHINDIG are nothing short of historic. But hurry, the SHINDIG ends this week! So does the opportunity to win this FINAL SHINDIG prize package! Call 800.553.4860 today or include code SHINDIG in special instructions.

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Here’s what you need to know about the must-have prize package for the Outdoor Adventure junkie: “Like carrying a breeze on your back, the STRATOS 24 incredibly ventilated pack features panel-loading convenience and organization for demanding day hikes and features adjustable torso lengths to dial in the perfect fit for everyone.”

ddh_navy_olive1_640x480.jpeg“The ENO Double Deluxe is ENO’s largest hammock with room for two and then some. Sure, you could hog the whole Double Deluxe and feel like the King or Queen of your own country, but what good is a party bus with no party? Invite a friend, stretch out, and laugh together at all the people sitting in the dirt like suckers… The added width of the Double Deluxe makes it the perfect option for some quality time for you and your favorite St. Bernard.”
Increase your chances of winning the ENO Double Deluxe Hammock + Osprey STRATOS 24 Daypack by SHINDIG-ing with us through the end of this week ONLY! Call 800.553.4860 or include code SHINDIG in special instructions.
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We Walk the Walk (and Run the Run)

Tomorrow’s the big day! The Foot Levelers Blue Ridge Marathon gets underway bright and early at 7:30 a.m. and we couldn’t be more excited!

Not only is Foot Levelers the title sponsor, we have several employees who will be competing tomorrow in America’s Toughest Road Races.  We also have several dozen more signed up to cheer on runners and hand out waters and snacks at the Mill Mountain Star Aide Station.

FL RUNNERS

L-R, Meet our runners: Abby, Mike, Scott, Barto, Tammy, Wayne, and Tyler

Last night, WSLS’s John Carlin interviewed our CEO Kent about the company’s support of the marathon during a half-hour live marathon special. Check out the rebroadcast here! (Kent speaks to John around 11:30, and you can see Abby in action in the story immediately following the interview).

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John Carlin (left) and Kent at the Foot Levelers Blue Ridge Marathon finish line last night

Big shout-out to our employee participants–we have all the faith in the world in you! We wish you and ALL the runners the best of luck on the course tomorrow! Stay tuned here and on our Facebook, Instagram and Twitter for more updates throughout the weekend.

The Foot Levelers Blue Ridge Marathon 2017 is Almost Here!

Excitement is building for the Foot Levelers Blue Ridge Marathon, this Saturday in Foot Levelers’ stunning hometown of Roanoke, Virginia. Known as America’s Toughest Road Marathon, the event draws brave souls from all over the country.

Once again this year, several of our employees will be taking to the course as competitors–best of luck to Tammy, Wayne, Scott, Abby, Mike, and Tyler! And as always, we’ll have a raucous group of cheerleaders and helpers up at the Mill Mountain Star Aide Station helping to hand out waters, snacks, and keeping runners’ spirits high.

WSLS Channel 10 came to visit us recently to talk to Abby Oliver, former basketball superstar and our awesome employee, about her training for the marathon and some of the innovative ways Foot Levelers encourages employees like Abby to stay fit and healthy. They’ll be running a special tonight about the Marathon featuring Abby and a live interview with Kent from the finish line at Elmwood Park. Tune in if you can or check back here–we’ll post the special after it airs.

We’re rooting for everyone Saturday! You got this!