Supporting Those ‘Who Risk Their Lives to Keep Us Safe’

Team Foot Levelers was honored to kick off an unprecedented partnership with the brave men and women of Roanoke Fire-EMS this week, our hometown’s first responders. One-hundred and sixty-five of the Star City’s finest will be product-testing a new Foot Levelers orthotic top cover, designed for the toughest jobs and lifestyles!

firefighter1

The Roanoke Press Corps was also out in force to help share the news with our community. Check out some of their recent stories:

18485721_10158639141250332_1350990284197368864_n

“Roanoke Fire-EMS is excited to partner with Foot Levelers on this exciting opportunity,” said Roanoke Fire-EMS Chief David Hoback. “We can’t wait to see how these custom products will benefit our firefighters.”

“Every new Foot Levelers product and product element must go through an intensive series of tests,” said Steve Stone, Foot Levelers Senior Vice President… “There aren’t many folks who work in tougher environments or who are harder on their feet and bodies than first responders; plus, as a company, we’re always looking for ways to give back…What better way than to support the selfless men and women who are out there every day risking their lives to keep us safe?”

Good news for our firefighters, who frequently suffer from back pain: a major clinical trial to be published in The Archives of Physical Medicine and Rehabilitation conclusively shows that Low Back Pain improves with Foot Levelers custom orthotics. We’ll be sharing more on this exciting development soon!

Foot Levelers Blue Ridge Marathon: The Results are In!

The results are in!

brm-infographic-2017

America’s Toughest Road Marathon just keeps getting bigger, with 2,507 registered runners–an 11% increase over last year; 600 volunteers, a brand new (official) double marathon, 10 non-profit race beneficiaries, plus runners hailing from 43 states and nine countries.

Even though warnings of severe weather forced organizers to cancel the event about five hours in, reviews were glowing (thanks, folks!).

Runner Elizabeth R. Bain of California said this about the race in The Roanoke Times: “What really made this course shine (besides the gorgeous views from the tops of the mountains)? YOU, Roanoke! From the volunteers handing out bibs and shirts at packet pick-up, to the mimosa ‘aid station,’ to the guy driving the bus where I took my DNF [did not finish], everyone was so kind and friendly! Even though I’m a slow, back-of-the-pack runner, every aid station had cheers and cowbells and plenty of aid station supplies for me.”

expo

Foot Levelers booth at the Marathon Expo Friday before the race

 

We’re proud to support this incredible event every year, and congratulate all who dared to run America’s Toughest Road Marathon. An extra loud shout-out goes to our employees who got up at the crack of dawn to participate as runners or volunteer at the Star aid station!

17990833_10209743698289296_2905182491626051977_n

It takes a village to host a marathon (Foot Levelers peeps in yellow giving out water, snacks, cheers and high fives to runners at the Star Aid Station)

 

Numbers about the economic impact should be out soon. Last year, the marathon generated more than $592,000, and over the past seven years, the it’s added more than $3.2 million to the local economy.

Star Mountain barto

Our man Barto (center, in black) chugging up Mill Mountain along with other runners. Credit: The Roanoke Times.

Congratulations runners, thank you volunteers, and kudos to organizers from the Roanoke Regional Partnership for another world-class event!

17917834_10209053172467790_3370228503610685936_o

Tammy and her daughter after the event

18057757_10158511222900332_4517279313217996467_n-1

Some of our employee runners ready for the race: L-R, Barto, Scott, Tyler, Mike and Wayne

We’re Racing for the Cure and We Hope You Will, Too: Susan G. Komen & Foot Levelers

Meanwhile back at the ranch in Roanoke, Virginia, Foot Levelers’ hometown….

20170223_122616_burst01

L-R: Elizabeth Hand, Mission Coordinator, and Catherine Warren, Executive Director of Susan G. Komen Virginia Blue Ridge

We welcomed two very special guests yesterday, Catherine and Elizabeth from Susan G. Komen Virginia Blue Ridge chapter. Elizabeth spoke to our employees about breast care and early warning signs of breast cancer, while Catherine was busy signing up employees for the Susan G. Komen Virginia Blue Ridge Race for the Cure on April 29th (a week after the Foot Levelers Blue Ridge Marathon).

20170223_1210341

Susan G. Komen’s mission is to “save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer.” They do incredible, life-saving work raising awareness and if — when — a cure is developed, it will be thanks in part to the millions that Komen invests in research.  Now that’s a mission we can get behind.

Foot Levelers encourages all our employees to Race for the Cure, and we make it easy by covering everyone’s registration fees. That way folks can focus on what’s important: raising money for Komen!

A big shout out and thank you to Catherine and Elizabeth for their time today (and for the cupcakes!)!

 

Tickled Pink

Every year Foot Levelers employees show their support for October’s Breast Cancer Awareness Month by wearing pink…We’re also enthusiastic supporters of Susan G. Komen for the Cure.

About 1 in 8 women in the United States will get breast cancer at some point in their lifetime. The good news is that many women can survive breast cancer if it’s found and treated early. Click on the highlighted text to learn more about early detection and treatment options at The American Cancer Society and Susan G. Komen.

pink2

pink

Foot Levelers, Footmaxx Donate Over 700 Pairs of Shoes to Wildfire Victims

Foot Levelers has a lot of friends and customers in Canada, so when we heard about the devastating wildfire in the province of Alberta, we wanted to help.

The fire, which ignited May 1 and was brought under control July 5,

IMG_3603

L-R, Chris and Josh work together to pack up the shoe donation at Foot Levelers’ headquarters in Roanoke, Virginia

forced Canada’s largest-ever evacuation–90,000 people in the region were forced to flee, many of them to Edmonton, Alberta’s capital city about four hours drive south from rural Fort McMurry. More than 1.4 million acres of land and 2,400 homes and other buildings were destroyed.

The donation arrived at Edmonton Emergency Relief Services on  July 8th, full of new, high-quality footwear for men, women and children from brands like Franco Sarto, Clarks, P.W. Minor, Aetrex, Florsheim, and Acorn. The 704 pairs are estimated at about $75,000 USD retail value.

“Footmaxx has a long history of serving the people of Northern Alberta,” said Steve Stone, General Manager of Footmaxx. “Our hearts go out to those who have lost so much. We’re honored to have the opportunity to help in our own way.”

2953

One front of the Fort McMurry wildfire photographed on May 7th by Jonathan Hayward/AP

Foot Levelers Senior Vice President, Dawn Galbraith, added: “The hardship that the people of Northern Alberta are facing is unimaginable, and we at Foot Levelers are eager to help. Our thoughts and prayers are with those who are suffering.”

“Edmonton Emergency Relief Services would like to thank Footmaxx and Foot Levelers for their generous donation of over 700 pairs of new shoes to help support the relief efforts for the evacuees of the wildfire,” said Nicole Geoffroy, Media Relations for Edmonton Emergency Relief Services. “We appreciate all of their support in helping all the evacuee families receive these greatly needed items.”

 

 

America’s Toughest Road Marathon Needs YOU!

0f4280f04a0d341963af5cd0_1204x784

On April 16th, hundreds of runners from all over the world will descend upon Foot Levelers’ hometown of Roanoke, Virginia, for the Foot Levelers Blue Ridge Marathon, also known as America’s toughest road marathon.

And it’s not “just” the race. Down by Downtown is a three-day celebration of music with more than 50 acts performing at iconic local venues including the stunning Elmwood Park Amphitheater and at the marathon finish line.

Not a runner, but still want to get involved? Not a problem.

Consider joining the team that makes it happen.  It takes over 500 volunteers to pull off the big event, and there are still plenty of spots left.  So pick a time and job description that suits you and come join the fun!!

If you’re coming from out of town, check out our Visitor’s Center for lots of great advice on where to sleep, eat, and other things to see and do in our gorgeous little corner of the world. We can’t wait to host you!

Giving Back

Behind the scenes at Foot Levelers… Here are a few shots from yesterday, when team members loaded up our truck with donations for the Rescue Mission, a homeless shelter and more serving Foot Levelers’ hometown of Roanoke, Virginia.   All told, we gave the Mission 16 15-lb. turkeys, 20 lbs. of hamburger and 49 of our therapeutic pillows.

Giving is an important part of Foot Levelers’ culture. To learn more, visit http://www.FootLevelers.com.

IMG_2135 IMG_2105 IMG_2138 IMG_2141

IMG_2050