Team Foot Levelers was honored to kick off an unprecedented partnership with the brave men and women of Roanoke Fire-EMS this week, our hometown’s first responders. One-hundred and sixty-five of the Star City’s finest will be product-testing a new Foot Levelers orthotic top cover, designed for the toughest jobs and lifestyles!
The Roanoke Press Corps was also out in force to help share the news with our community. Check out some of their recent stories:
“Roanoke Fire-EMS is excited to partner with Foot Levelers on this exciting opportunity,” said Roanoke Fire-EMS Chief David Hoback. “We can’t wait to see how these custom products will benefit our firefighters.”
“Every new Foot Levelers product and product element must go through an intensive series of tests,” said Steve Stone, Foot Levelers Senior Vice President… “There aren’t many folks who work in tougher environments or who are harder on their feet and bodies than first responders; plus, as a company, we’re always looking for ways to give back…What better way than to support the selfless men and women who are out there every day risking their lives to keep us safe?”
Good news for our firefighters, who frequently suffer from back pain: a major clinical trial to be published in The Archives of Physical Medicine and Rehabilitation conclusively shows that Low Back Pain improves with Foot Levelers custom orthotics. We’ll be sharing more on this exciting development soon!
Tomorrow’s the big day! The Foot Levelers Blue Ridge Marathon gets underway bright and early at 7:30 a.m. and we couldn’t be more excited!
Not only is Foot Levelers the title sponsor, we have several employees who will be competing tomorrow in America’s Toughest Road Races. We also have several dozen more signed up to cheer on runners and hand out waters and snacks at the Mill Mountain Star Aide Station.
L-R, Meet our runners: Abby, Mike, Scott, Barto, Tammy, Wayne, and Tyler
Last night, WSLS’s John Carlin interviewed our CEO Kent about the company’s support of the marathon during a half-hour live marathon special. Check out the rebroadcast here! (Kent speaks to John around 11:30, and you can see Abby in action in the story immediately following the interview).
Big shout-out to our employee participants–we have all the faith in the world in you! We wish you and ALL the runners the best of luck on the course tomorrow! Stay tuned here and on our Facebook, Instagram and Twitter for more updates throughout the weekend.
Aid station at the famous Roanoke star
And they’re off!
Sarah Glenn of Roanoke, VA, women’s winner of the half marathon
Tyler O’Brien of Jacksonville, FL, winner of the men’s half marathon
Excitement is building for the Foot Levelers Blue Ridge Marathon, this Saturday in Foot Levelers’ stunning hometown of Roanoke, Virginia. Known as America’s Toughest Road Marathon, the event draws brave souls from all over the country.
Once again this year, several of our employees will be taking to the course as competitors–best of luck to Tammy, Wayne, Scott, Abby, Mike, and Tyler! And as always, we’ll have a raucous group of cheerleaders and helpers up at the Mill Mountain Star Aide Station helping to hand out waters, snacks, and keeping runners’ spirits high.
WSLS Channel 10 came to visit us recently to talk to Abby Oliver, former basketball superstar and our awesome employee, about her training for the marathon and some of the innovative ways Foot Levelers encourages employees like Abby to stay fit and healthy. They’ll be running a special tonight about the Marathon featuring Abby and a live interview with Kent from the finish line at Elmwood Park. Tune in if you can or check back here–we’ll post the special after it airs.
We’re rooting for everyone Saturday! You got this!
Our team works hard to build the world’s best custom-made orthotics, but like our CEO is fond of saying, “If you wear out your body, where are you going to live?” That’s why Foot Levelers offers our employees an on-site gym, free access to a personal trainer twice a week, and free, 100% employer-covered health insurance. Today, we welcomed a team of masseuses from Daniel’s Institute of Massage for a little break-time R&R! Many thanks to these talented professionals and a big shout-out to Foot Levelers’ People Department for bringing them in!
Recent research tells us that sitting too long is bad for your health–let us help you get moving! Foot Levelers’ custom-made orthotics help your body work better and help relieve pain, so it’s easy to get active.
We talk a lot to you athletes and weekend warriors out there (hey, you guys are some of our favorite people and biggest supporters!) But not everyone is destined for sports greatness, or frankly even interested in pushing their limits in the gym/field/track/road/etc. That’s OK. There’s more than one way to stay active, and simple, low key activities like walking can have incredible health benefits, too.
In addition to helping maintain a healthy weight, walking…
- Lowers stress, lifts mood, and helps the heart
- Improves circulation
- Slows mental decline
- Improves sleep
- Encourages a feeling of connection with nature and with your thoughts
…All that and no special equipment is required–plus, walking is easier on the joints than running and is an exercise that folks of most ages and fitness levels can take on. Learn more about the wonders of walking here!